The journey to get to where we are now has been an exciting, rewarding and fulfilling one. Spiced Up started by selling small ziplock bags of SPICED UP to work colleagues, neighbours, friends and family. At this time, we didn't even have a name for Spiced Up, it was just known as Marc's Curry Blend or 'omg, your dads curry!'
As time went on, we realised we are sitting on a goldmine... We hadn't seen anybody doing what we're doing - a completely signature spice blend.. not a 'butter chicken' or something we have seen done millions of times before!~ So we spent almost a year getting our business model right, our branding right, our website right, all these things are what would bring Spiced Up to life - to have an online store with products delivered to your door in a convenient, affordable way. Of course, as we went on we realised that this brand is evolving and as such, the website and products have evolved with us, we are constantly innovating and making improvements to what already is.
Our goal has always remained the same and consists of 3 major components.
Firstly, our main goal is to inspire creativity in the kitchen. We have veered so far from the conscious, almost meditative manner in which we used to prepare food - we aim to bring you closer with decadent food in a way that is not intimidating but still rewarding. We have done the guesswork, now you get to have fun with it!!
Secondly, we are committed to providing quality, bang for your buck!! It has never been about profits for us. Knowing that people enjoy our blends and get to share a wonderful meal with friends or family is enough for us! We have priced our products competitively, and NEVER add any fillers or additives to our blends. Half the blends on the shelves these days are mostly salt and sugar.... cheap ingredients to make the consumer THINK they are getting a good deal, when in fact they are just paying for seasoned salt.... We have priced Spiced Up perfectly, to cover the costs of high quality ingredients and manual labour to continue to provide our wonderful customers with a potent bag of spices for an affordable price.
Thirdly, we have big goals to give back to the community that has given so much to us. We are actively working on minimising waste, supporting local food donation banks/charities and investing in ethical, sustainable companies. As Spiced Up grows, we will have more leeway to invest in charities and give back to the less fortunate.
Our overall message is to always have fun with Spiced Up! There are no rules, you are the master! We have got the blend perfect, all you need to do is chuck it on anything and everything! The possibilities are endless with Spiced Up!
Peace, Love & Spices!